June Webinar: The Future of Learning Design: AI-Powered, Human-Crafted
- STR
- 22 hours ago
- 3 min read
Updated: 12 minutes ago
Insights Overall
In our third webinar of the series, CEO Mark Savinson explored how generative AI is revolutionising learning creation - but not in the way you might expect. Rather than replacing learning professionals, AI is proving most valuable as a sophisticated assistant that dramatically speeds up development while keeping humans firmly in the driver's seat.
Key insight
Development is where AI makes the biggest impact
The greatest AI impact isn't in high-level design or creativity - it's in development. Traditional video production requires cameramen, sets, producers, editors, and actors. With AI tools like Synthesia, that same presenter video now takes just minutes of processing time while maintaining professional quality.
Traditional approach: Weeks of coordination, multiple professionals, high costs, difficult iterations
AI-enhanced approach: Minutes to generate, easy iterations, fraction of the cost, instant translation capabilities
Real-World Applications
Video creation
Using AI avatars (like Synthesia), Strategy to Revenue now creates all presenter videos with:
Real actors as avatars (not synthetic faces)
Instant translation into multiple languages
Easy script updates without reshooting
Professional quality without traditional production overhead
Custom image generation
Instead of expensive stock photo searches, AI generates:
Specific imagery that doesn't exist in libraries
Same character with different emotions for consistency
Modified existing images (extending cropped photos)
Custom visuals that perfectly match learning objectives
Podcast-style content
AI can transform written materials into conversational audio:
White papers become engaging podcast discussions
No script writing required - AI generates natural conversation
Multiple language versions available instantly
Alternative learning format for different preferences
Intelligent chatbots for reinforcement
Just-in-time learning through AI chatbots that:
Answer questions using specific organisational content (not the entire internet)
Provide voice interaction capabilities
Support reinforcement and ongoing skill development
Focus only on approved knowledge base
The "human-augmented AI" approach
Mark emphasised a critical principle: AI is an assistant, not a replacement. Here's how this works in practice:
High-level learning design
AI does: Draft objectives and organise content from source documents
Humans do: Ensure learner focus (not just trainer perspective), add organisational context, validate outcomes
Innovation & creativity
AI does: Suggest ideas from its vast knowledge base as brainstorming starting point
Humans do: Evaluate, adapt, and build upon suggestions with original creative thinking
Detailed learning design
AI helps with: Prototype images, embedded audio/video elements
Humans lead: Flow design, interaction instructions, text creation, overall learning architecture
Critical limitations of AI
Hallucination: Makes up facts and sources
Lack of context: Doesn't understand organisational culture or specific learner needs
Generic output: Tends toward vanilla, personality-free content
Poor sequencing: Doesn't understand how to build understanding progressively
Tangent tendency: Goes off-topic like an enthusiastic subject matter expert
Bottom line for L&D professionals
AI is already transforming learning creation, but success requires:
Clear outcomes first - Know exactly what change you want to drive
Human expertise in control - Keep instructional designers and SMEs leading the process
Strategic tool selection - Use standardised, proven AI tools rather than experimenting with every new option
Quality focus - Resist the temptation to create fast, cheap content that doesn't deliver results
The organisations winning with AI aren't replacing their learning professionals - they're empowering them to focus on what humans do best while AI handles the time-consuming production work.
Want to see these AI applications in action or discuss how they might work for your organisation? The next webinar in this series will focus on "How to Sell Your L&D Services Internally" - helping you secure a budget for strategic learning initiatives. Subscribe to our mailing list and we’ll tell you when and how to register.
Ready to explore AI-enhanced learning creation for your organisation? Contact Strategy to Revenue to discuss how these approaches could accelerate your learning development while maintaining quality and effectiveness.
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About the speaker
Mark Savinson, CEO of Strategy to Revenue (STR), brings experience as both an SME and someone who built a company of instructional designers and developers. He advocates for effective learning design that drives behavior change and business impact.
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