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June Webinar: The Future of Learning Design: AI-Powered, Human-Crafted

  • Writer: STR
    STR
  • 22 hours ago
  • 3 min read

Updated: 12 minutes ago





Insights Overall

In our third webinar of the series, CEO Mark Savinson explored how generative AI is revolutionising learning creation - but not in the way you might expect. Rather than replacing learning professionals, AI is proving most valuable as a sophisticated assistant that dramatically speeds up development while keeping humans firmly in the driver's seat.


Key insight


Development is where AI makes the biggest impact

The greatest AI impact isn't in high-level design or creativity - it's in development. Traditional video production requires cameramen, sets, producers, editors, and actors. With AI tools like Synthesia, that same presenter video now takes just minutes of processing time while maintaining professional quality.


  • Traditional approach: Weeks of coordination, multiple professionals, high costs, difficult iterations

  • AI-enhanced approach: Minutes to generate, easy iterations, fraction of the cost, instant translation capabilities


Real-World Applications


Video creation 

Using AI avatars (like Synthesia), Strategy to Revenue now creates all presenter videos with:

  • Real actors as avatars (not synthetic faces)

  • Instant translation into multiple languages

  • Easy script updates without reshooting

  • Professional quality without traditional production overhead


Custom image generation

Instead of expensive stock photo searches, AI generates:

  • Specific imagery that doesn't exist in libraries

  • Same character with different emotions for consistency

  • Modified existing images (extending cropped photos)

  • Custom visuals that perfectly match learning objectives


Podcast-style content

AI can transform written materials into conversational audio:

  • White papers become engaging podcast discussions

  • No script writing required - AI generates natural conversation

  • Multiple language versions available instantly

  • Alternative learning format for different preferences


Intelligent chatbots for reinforcement

Just-in-time learning through AI chatbots that:

  • Answer questions using specific organisational content (not the entire internet)

  • Provide voice interaction capabilities

  • Support reinforcement and ongoing skill development

  • Focus only on approved knowledge base


The "human-augmented AI" approach


Mark emphasised a critical principle: AI is an assistant, not a replacement. Here's how this works in practice:


High-level learning design

  • AI does: Draft objectives and organise content from source documents

  • Humans do: Ensure learner focus (not just trainer perspective), add organisational context, validate outcomes


Innovation & creativity

  • AI does: Suggest ideas from its vast knowledge base as brainstorming starting point

  • Humans do: Evaluate, adapt, and build upon suggestions with original creative thinking


Detailed learning design

  • AI helps with: Prototype images, embedded audio/video elements

  • Humans lead: Flow design, interaction instructions, text creation, overall learning architecture


Critical limitations of AI


  • Hallucination: Makes up facts and sources

  • Lack of context: Doesn't understand organisational culture or specific learner needs

  • Generic output: Tends toward vanilla, personality-free content

  • Poor sequencing: Doesn't understand how to build understanding progressively

  • Tangent tendency: Goes off-topic like an enthusiastic subject matter expert


Bottom line for L&D professionals


AI is already transforming learning creation, but success requires:

  1. Clear outcomes first - Know exactly what change you want to drive

  2. Human expertise in control - Keep instructional designers and SMEs leading the process

  3. Strategic tool selection - Use standardised, proven AI tools rather than experimenting with every new option

  4. Quality focus - Resist the temptation to create fast, cheap content that doesn't deliver results


The organisations winning with AI aren't replacing their learning professionals - they're empowering them to focus on what humans do best while AI handles the time-consuming production work.


Want to see these AI applications in action or discuss how they might work for your organisation? The next webinar in this series will focus on "How to Sell Your L&D Services Internally" - helping you secure a budget for strategic learning initiatives. Subscribe to our mailing list and we’ll tell you when and how to register. 


Ready to explore AI-enhanced learning creation for your organisation? Contact Strategy to Revenue to discuss how these approaches could accelerate your learning development while maintaining quality and effectiveness.

Join the L&D Club!



About the speaker

Mark Savinson, CEO of Strategy to Revenue (STR), brings experience as both an SME and someone who built a company of instructional designers and developers. He advocates for effective learning design that drives behavior change and business impact.

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