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STR Blogs


Walk a Mile in Your Buyer's Shoes: Why Taking a Buyer's Perspective Will Transform Your Prospecting
Ever felt like your prospecting attempts are hitting a wall? We've all been there. The secret? Turn the tables. Stop thinking like a...


Is Your Learning Strategy a Mess? (And How to Fix It)
Get the notes Most L&D leaders think employees like their training programs, but the numbers tell a different story. Something's clearly...


The Role of Coaching in Sales: Exploring Different Approaches and the AI Opportunity
LinkedIn is buzzing with articles positioning coaching as the ultimate cure-all for the sales environment’s myriad challenges. More often...


Do We Really Need to Create a Culture of Continuous Learning?
Get the notes: Continuous learning is vital for staff retention, business agility, and fostering a skills-based organization. The...


Low Engagement? Maybe It’s Your Learning Objectives!
Before you dive in... We've just released a brand new whitepaper on turning internal expertise into powerful learning experiences. Get...


You’ve Got Video! Now What? Part 2: Maximizing the Impact of AI-Generated Video in Training
Get the notes: AI presenters & visuals: AI-generated presenters are ideal for introductions and summaries but need strong visual support...


You’ve Got Video! Now What (Part 1): How Effective Really Are Generative AI Presenters in L&D Video?
Welcome to our newsletter. This week, Lead Instructional Designer Susan Wilcox covers effectively using AI-generated video in...


Bridging the Gap: Why You Need to Align Your L&D with Your Business Strategy
I am sure this is a conversation we have all had, whether you are in L&D, or you’re a supplier of learning content: L&D Partner: “Can...


Why E-Learning is So Boring
Welcome to our newsletter. This week, Lead Instructional Designer Susan Wilcox is sharing their thoughts on the epidemic of boring...


Why Personalized Learning Pathways Fail and How to Fix Them
This week CEO Mark Savinson shares the problems with personalized learning pathways and how to fix them. 📖 Before you dive in, learn...


E-Learning Content: How to Dazzle on a Budget
Ask instructional designers if they are happy with engagement levels for their e-learning, and they will often answer: “No, but it’s the...


Making Sales Training Indispensable: Escape the 'Discretionary Spend' Trap
How often do you hear, "There is a hold on discretionary spend, so all sales training is on hold"? Likely far more often than for...


The Rules of Engagement: Enhancing L&D Effectiveness
Ask any L&D Manager for their list of concerns, and you’ll find that it’s rather lengthy: Relevance and alignment to business goals...


Pipeline Running Dry? Don't Resort to a Seller's Perspective
This week CEO Mark Savinson shares his perspective on how to overcome three significant challenges sales organisations face today. I...


Trust Issues? Why Your Sales Team Can't Negotiate Big Deals
As you know, the foundations of negotiation require having something to trade—shifting the focus from price to mutual exchange, ideally...


Are We Developing Our People or Just Buying Them Lunch?
This week CEO Mark Savinson talks about ways you can level up your organisation's learning and development, taking it from generic and...


Make Training ACTUALLY Stick
Welcome back to another Strategy to Revenue newsletter! This week CEO Mark Savinson shares his thoughts on our recent poll results,...


Be Curious, Not Judgmental: Open Minds Close More Deals
A lesson from Walt Whitman and Ted Lasso Welcome to the final part of our " Sales Success Through Business Acumen " series written by...


Keep Your Sales Team Ahead of the Curve
Welcome to part three of the " Sales Success Through Business Acumen " series written by our CEO Mark Savinson . If you missed part...


Empower Your Sales Team with Storytelling Skills
Welcome to part two of the " Sales Success Through Business Acumen " series. If you missed part one—Coach Your Team to Speak the Language...


Coach Your Team to Speak the Language of Business
CEO Mark Savinson explores how to develop your teams' business acumen in a four-part series. Here is the first - enjoy! New part coming...


Sales Leadership Lessons from World Health Organization
“Be fast, have no regrets, …..if you need to be right before you move, you will never win…”


New Phone, Who Dis? – Why Your Hot Prospect Isn’t That Into You
Just as you’re getting your head round the fact that millennials are today’s major B2B purchasing decision makers, a new generation of...


The Biggest Mistakes Sales Leaders Make and How to Avoid Them
In 30 years of helping sales leaders improve their team’s performance, the most common mistake I see is that sales leaders don’t look...


Trade Show Shoes & Training – The Problem With Both
Trade Show Shoes. You know the type; feel like slippers, look like work shoes. You recommend them to your team. If you all complete a...


How to Make Sure Your Sales Enablement Platform Delivers
Chief Sales Officers, struggling with changing buyer behaviour and a continued decline in quota attainment, are increasingly turning to...


Too Little Too Late. Can Marketing Repair the Great Sales Customer Divide?
Next time sales complain, “Marketing don’t give us enough leads” hit them with this hard fact: B2B purchasers just don’t want to speak to...


Here’s Where Your Marketing Leads Will Come From In 2020
Before you sign-off your sales and marketing budget for next year consider this recent research from global communications firm Edelman :...


The Biggest Mistakes Sales Enablement Leaders Make – And How to Avoid Them
Henry Ford said, “The only real mistake is the one from which we learn nothing.” In my 25 years in sales enablement I’ve been involved in...


Shiny New Balls & Why Sales Enablement Leaders Need to Grow a Pair!
The Don Draper days of sales and marketing are truly over. Gone, the casual smoking and drinking in the office, and the wide-eyed wonder...


How to Kick-Start Your Success As A New Sales VP
I’ve yet to meet a Sales VP who has taken on a perfectly functioning sales team and then kicks-back during their first 90 days in the...
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