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STR Blogs


Keep Your Sales Team Ahead of the Curve
Welcome to part three of the " Sales Success Through Business Acumen " series written by our CEO Mark Savinson . If you missed part...

STR
Jun 6, 20243 min read


Empower Your Sales Team with Storytelling Skills
Welcome to part two of the " Sales Success Through Business Acumen " series. If you missed part one—Coach Your Team to Speak the Language...

STR
May 30, 20243 min read


Coach Your Team to Speak the Language of Business
CEO Mark Savinson explores how to develop your teams' business acumen in a four-part series. Here is the first - enjoy! New part coming...

STR
May 24, 20243 min read


Sales Leadership Lessons from World Health Organization
“Be fast, have no regrets, …..if you need to be right before you move, you will never win…”
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Apr 23, 20203 min read


New Phone, Who Dis? – Why Your Hot Prospect Isn’t That Into You
Just as you’re getting your head round the fact that millennials are today’s major B2B purchasing decision makers, a new generation of...
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Apr 22, 20204 min read


The Biggest Mistakes Sales Leaders Make and How to Avoid Them
In 30 years of helping sales leaders improve their team’s performance, the most common mistake I see is that sales leaders don’t look...
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Apr 21, 20204 min read


Trade Show Shoes & Training – The Problem With Both
Trade Show Shoes. You know the type; feel like slippers, look like work shoes. You recommend them to your team. If you all complete a...
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Apr 20, 20204 min read


How to Make Sure Your Sales Enablement Platform Delivers
Chief Sales Officers, struggling with changing buyer behaviour and a continued decline in quota attainment, are increasingly turning to...
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Apr 17, 20203 min read


Too Little Too Late. Can Marketing Repair the Great Sales Customer Divide?
Next time sales complain, “Marketing don’t give us enough leads” hit them with this hard fact: B2B purchasers just don’t want to speak to...
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Apr 16, 20204 min read


Here’s Where Your Marketing Leads Will Come From In 2020
Before you sign-off your sales and marketing budget for next year consider this recent research from global communications firm Edelman :...
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Apr 15, 20204 min read


The Biggest Mistakes Sales Enablement Leaders Make – And How to Avoid Them
Henry Ford said, “The only real mistake is the one from which we learn nothing.” In my 25 years in sales enablement I’ve been involved in...
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Apr 14, 20204 min read


Shiny New Balls & Why Sales Enablement Leaders Need to Grow a Pair!
The Don Draper days of sales and marketing are truly over. Gone, the casual smoking and drinking in the office, and the wide-eyed wonder...
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Apr 13, 20205 min read


How to Kick-Start Your Success As A New Sales VP
I’ve yet to meet a Sales VP who has taken on a perfectly functioning sales team and then kicks-back during their first 90 days in the...
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Apr 10, 20203 min read

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