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June Webinar: The Future of Learning Design: AI-Powered, Human-Crafted
In our third webinar of the series, CEO Mark Savinson explored how generative AI is revolutionising learning creation - but not in the way you might expect. Rather than replacing learning professionals, AI is proving most valuable as a sophisticated assistant that dramatically speeds up development while keeping humans firmly in the driver's seat.

STR
Jun 233 min read


Walk a Mile in Your Buyer's Shoes: Why Taking a Buyer's Perspective Will Transform Your Prospecting
Ever felt like your prospecting attempts are hitting a wall? We've all been there. The secret? Turn the tables. Stop thinking like a...

STR
Jun 25 min read


Is Your Learning Strategy a Mess? (And How to Fix It)
Get the notes Most L&D leaders think employees like their training programs, but the numbers tell a different story. Something's clearly...

STR
May 233 min read


The Role of Coaching in Sales: Exploring Different Approaches and the AI Opportunity
LinkedIn is buzzing with articles positioning coaching as the ultimate cure-all for the sales environment’s myriad challenges. More often...

STR
May 143 min read


April Webinar: How to Optimise SME/ID Relationships for L&D to Deliver What Your Company Needs Most
This webinar focuses on transforming subject matter expert knowledge into effective learning experiences that drive behavior change and deliver ROI. The key is shifting from content-focused "training" to learner-centered experiences that guide people through the competency journey.

STR
May 132 min read


March Webinar: Those Who Can Do, Can't Teach
Effective learning pairs SME knowledge with instructional design—together they turn expertise into impactful, engaging learning.

STR
Apr 82 min read


Do We Really Need to Create a Culture of Continuous Learning?
Get the notes: Continuous learning is vital for staff retention, business agility, and fostering a skills-based organization. The...

STR
Mar 203 min read


Low Engagement? Maybe It’s Your Learning Objectives!
Before you dive in... We've just released a brand new whitepaper on turning internal expertise into powerful learning experiences. Get...

STR
Feb 63 min read


You’ve Got Video! Now What? Part 2: Maximizing the Impact of AI-Generated Video in Training
Get the notes: AI presenters & visuals: AI-generated presenters are ideal for introductions and summaries but need strong visual support...

STR
Dec 3, 20243 min read


You’ve Got Video! Now What (Part 1): How Effective Really Are Generative AI Presenters in L&D Video?
Welcome to our newsletter. This week, Lead Instructional Designer Susan Wilcox covers effectively using AI-generated video in...

STR
Nov 5, 20244 min read


Bridging the Gap: Why You Need to Align Your L&D with Your Business Strategy
I am sure this is a conversation we have all had, whether you are in L&D, or you’re a supplier of learning content: L&D Partner: “Can...

STR
Oct 15, 20246 min read


Why E-Learning is So Boring
Welcome to our newsletter. This week, Lead Instructional Designer Susan Wilcox is sharing their thoughts on the epidemic of boring...

STR
Oct 1, 20245 min read


Why Personalized Learning Pathways Fail and How to Fix Them
This week CEO Mark Savinson shares the problems with personalized learning pathways and how to fix them. 📖 Before you dive in, learn...

STR
Sep 19, 20242 min read


E-Learning Content: How to Dazzle on a Budget
Ask instructional designers if they are happy with engagement levels for their e-learning, and they will often answer: “No, but it’s the...

STR
Sep 10, 20244 min read


Making Sales Training Indispensable: Escape the 'Discretionary Spend' Trap
How often do you hear, "There is a hold on discretionary spend, so all sales training is on hold"? Likely far more often than for...

STR
Sep 4, 20243 min read


The Rules of Engagement: Enhancing L&D Effectiveness
Ask any L&D Manager for their list of concerns, and you’ll find that it’s rather lengthy: Relevance and alignment to business goals...

STR
Aug 20, 20242 min read


Pipeline Running Dry? Don't Resort to a Seller's Perspective
This week CEO Mark Savinson shares his perspective on how to overcome three significant challenges sales organisations face today. I...

STR
Jul 31, 20243 min read


Trust Issues? Why Your Sales Team Can't Negotiate Big Deals
As you know, the foundations of negotiation require having something to trade—shifting the focus from price to mutual exchange, ideally...

STR
Jul 23, 20242 min read


Are We Developing Our People or Just Buying Them Lunch?
This week CEO Mark Savinson talks about ways you can level up your organisation's learning and development, taking it from generic and...

STR
Jul 10, 20244 min read


Make Training ACTUALLY Stick
Welcome back to another Strategy to Revenue newsletter! This week CEO Mark Savinson shares his thoughts on our recent poll results,...

STR
Jun 26, 20244 min read


Be Curious, Not Judgmental: Open Minds Close More Deals
A lesson from Walt Whitman and Ted Lasso Welcome to the final part of our " Sales Success Through Business Acumen " series written by...

STR
Jun 13, 20243 min read


Keep Your Sales Team Ahead of the Curve
Welcome to part three of the " Sales Success Through Business Acumen " series written by our CEO Mark Savinson . If you missed part...

STR
Jun 6, 20243 min read


Empower Your Sales Team with Storytelling Skills
Welcome to part two of the " Sales Success Through Business Acumen " series. If you missed part one—Coach Your Team to Speak the Language...

STR
May 30, 20243 min read


Coach Your Team to Speak the Language of Business
CEO Mark Savinson explores how to develop your teams' business acumen in a four-part series. Here is the first - enjoy! New part coming...

STR
May 24, 20243 min read


Sales Leadership Lessons from World Health Organization
“Be fast, have no regrets, …..if you need to be right before you move, you will never win…”
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Apr 23, 20203 min read


New Phone, Who Dis? – Why Your Hot Prospect Isn’t That Into You
Just as you’re getting your head round the fact that millennials are today’s major B2B purchasing decision makers, a new generation of...
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Apr 22, 20204 min read


The Biggest Mistakes Sales Leaders Make and How to Avoid Them
In 30 years of helping sales leaders improve their team’s performance, the most common mistake I see is that sales leaders don’t look...
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Apr 21, 20204 min read


Trade Show Shoes & Training – The Problem With Both
Trade Show Shoes. You know the type; feel like slippers, look like work shoes. You recommend them to your team. If you all complete a...
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Apr 20, 20204 min read


How to Make Sure Your Sales Enablement Platform Delivers
Chief Sales Officers, struggling with changing buyer behaviour and a continued decline in quota attainment, are increasingly turning to...
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Apr 17, 20203 min read


Too Little Too Late. Can Marketing Repair the Great Sales Customer Divide?
Next time sales complain, “Marketing don’t give us enough leads” hit them with this hard fact: B2B purchasers just don’t want to speak to...
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Apr 16, 20204 min read


Here’s Where Your Marketing Leads Will Come From In 2020
Before you sign-off your sales and marketing budget for next year consider this recent research from global communications firm Edelman :...
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Apr 15, 20204 min read


The Biggest Mistakes Sales Enablement Leaders Make – And How to Avoid Them
Henry Ford said, “The only real mistake is the one from which we learn nothing.” In my 25 years in sales enablement I’ve been involved in...
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Apr 14, 20204 min read


Shiny New Balls & Why Sales Enablement Leaders Need to Grow a Pair!
The Don Draper days of sales and marketing are truly over. Gone, the casual smoking and drinking in the office, and the wide-eyed wonder...
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Apr 13, 20205 min read


How to Kick-Start Your Success As A New Sales VP
I’ve yet to meet a Sales VP who has taken on a perfectly functioning sales team and then kicks-back during their first 90 days in the...
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Apr 10, 20203 min read
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