The Buyer’s Perspective Training Platform

On-demand, self-directed sales training for SMB sales teams. Techniques proven by global enterprises.

Rapidly improve team performance

Stop spending your budget on one-off sales training events that don’t have a lasting impact on your sales targets. Your sales team’s time is more precious than that, so our training programme is:

  • Targeted: Matches their competency levels in key focus areas 
  • Road tested: Has a proven track record of delivering successful performance results in sales-led organisations globally
  • Accessible: Available on-demand

Introducing The Buyer’s Perspective Sales Training Platform, our flagship product for SMBs. We’ve broken down our successful enterprise sales training and tools, and rebuilt them from the ground-up for small and medium businesses. First, your team members complete a personalised competency assessment to see where they are against fixed criteria, then they’re served relevant micro-learning to help them up-skill. Watch them develop their sales behaviours and reclaim your own time.

Book a call to be up and running in 24 hours.

Results

Did you know that engaging with a customer before they’ve recognised the need for a change gives you an 80% chance of securing that business?

8%
YoY
growth

Achieved by a language 
service
and software vendor

150%
Increase in
pipeline
Achieved by a 
professional services vendor

32%
YoY improvement
in win rates

Achieved by Telco following program implementation

Your sales team will learn how to guide customers through their decision-making process, gain consensus, and secure lasting relationships.

Our sales training methodology

If making a purchase is fundamentally a commitment to change, then selling is about guiding buyers through that change process. Your sales team has a choice: be occasional winners by offering the best price, or become respected experts that customers repeatedly turn to in the face of a challenge.

We empower salespeople to understand, and adopt, today’s buyer mentality. When you genuinely help customers overcome problems and explore new solutions, you create trust that lasts.

How it works

Teach your sales team to not just sell, but to connect, influence, and thrive in today’s marketplace.

Step 1

Each team member is evaluated and provided a detailed analysis of their existing skill levels.

Step 2

They are then served a unique learning pathway comprised of bite-sized modules designed to bridge their skill gaps.

Step 3

Monitor the progress of your entire team as they rapidly improve their sales behaviours.

Interested?

Book a call for a demo and you can be up and running in 24 hours. 

Demo

Let’s show you the platform. Schedule a meeting.

Onboarding

Time to get everyone on board. We make this part easy.

Assessments

You don’t know what you don’t know. Start with the assessments.

Training

Everyone in your team gets a customised learning pathway. Let the training commence! 

Testimonials

“Love the fact that the learning is made up of a series of Micro Learning, and not a video of an instructor. Easy to learn from and return too.”


Global Logistics Head of Certification

“If you want your sales executives to understand how to move from being experts in their products to being value creators helping current and potential customers, then look no further than STR.”

Regional Sales Manager
SaaS Vendor

“We wanted to change how our sales team behaved, but did not want to be reliant on a single expert who we pay to run workshops. The STR solution provides the content and structure we needed to become masters of our own change program.”

Head of Sales Operations
Global Fintech

Your team will receive


Buyer-Centric Mastery
Training to align with today’s buying behaviours.


Efficient Self-Guidance

Empowerment to improve only where needed.


Targeted Development
Objective assessments to identify and close skill gaps effectively.


Empowered Managers
Manager-focused training ensures reinforcement of their team’s learning.