STR & GIM Partnership


STR Strikes US Deal as Global Markets Look to High-performing Sales Teams to Unlock Growth


Award-winning UK sales performance specialists Strategy to Revenue (STR) and US partners raise the bar for global sales talent in a volatile commercial landscape.

Strategy to Revenue (STR) is delighted to announce an exclusive agreement with Texas technology route to market specialists Global Indirect Markets (GIM) to distribute and sell a unique sales assessment and performance development platform in North America and Canada.

STR’s Kompetently® platform assesses and develops high performing sales teams across the globe. The partnership with GIM enables STR to globally expand and target companies within NA and Canada initially, with exciting plans to expand into the Asia-Pacific region.

People are changing how they are buying but sales teams are failing to keep pace, with the average win rates falling to less than 70%. Kompetently®’s rigorous competency assessment solution supported by STR’s Learning Library plug this skills gap. By helping companies to focus on effective people and efficient processes, STR has already helped improve the productivity of more than 1 million salespeople worldwide. Clients have seen 8% YoY growth in target attainment.

“We are excited to make Global Indirect Markets our exclusive go-to-market partner within the USA and Canada,” said Mark Savinson, Chief Executive Officer of Strategy to Revenue. “We are confident that STR’s product development expertise and GIM’s global reach and channel presence will be a winning combination, for both companies and our mutual customers.

The commercial arena is changing fast, and high-performing, well developed sales teams are the key to unlocking real growth.” 

“This strategic partnership brings together GIM’s channel expertise and STR’s robust sales development platform to meet the demands of a fast-growing market,” said Bill Corbin, President and CEO of Global Indirect Markets. “People are a company’s most important asset, and G Smart powered by STR’s Kompetently® solution is a proven tool for quickly enhancing the value of their talent.” 

This exclusive agreement reinforces STR’s presence in the USA and Canada and will inevitably help to grow their global client base and add to their already strong track record in optimizing talent and unlocking growth with several global clients. 

For more information, please contact: Jason Watson.

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