HP GLOBAL STORAGE KICK OFF 2011

HP acquired 3PAR in a move to position themselves in the global storage market space, integrating 3PAR's products and services into its own product line  to modernize its cloud-building initiative. Strategy to Revenue were engaged to develop a POWERsession® program to speedily equip the HP sales force and execute on the new marketing strategy - to make a change from products to a solution selling approach.

The kick off campaign was supported at Global VP level throughout the Global HP Storage organization. Multiple POWERsessions® were delivered to 2000 sales executives worldwide in multiple languages, with the initial event launched at the Global HP Storage sales kick off in Las Vegas.

To find out how you can engage and mobilize your global sales force, contact sophia.ahrel@strategytorevenue.com