EXECUTIVE TEAM

With over 40 years' experience, Rod Jones is recognised internationally as an authority on transforming sales organisations into market leaders. As a managing partner at Target Marketing Systems (TMS), a leading sales consulting organisation, Rod managed the European operation, working with clients including Cisco Systems, Microsoft, HP, Sun Microsystems, BT Group, Deutsche Telekom, Telstra and Thomson Reuters. In 1999, TMS was acquired by Siebel Systems and Rod's role expanded to EMEA, Japan and the Asia Pacific. In 2003, he set up the international operation for Executive Conversation, helping sales people develop know-how to interact successfully with senior customer executives. Rod then founded ASK Learning’s European operation, which was acquired in 2008 and subsequently became Strategy to Revenue Ltd. Rod now heads up this operation as CEO. With any spare time he has, Rod enjoys a game of golf followed by a good meal and fine wine.

Prior to Strategy to Revenue, Matt spent 10 years selling sales performance solutions into major blue chip clients, including Cisco and HP. He has worked with Complete Learning as executive EMEA and global sales and, in 2005, started ASK Learning European Operations before moving to the USA, where he developed the sales transformation division of ASK Learning Inc. As a specialist in sales transformation, Matt helps companies drive the performance of their sales organisation by enabling sales to create the link between IT and customers' business challenges. Matt oversees sales and marketing at Strategy to Revenue as well as taking an active role in client management. Outside work, Matt is kept busy by twin boys. Matt holds a BSc (Hons) in Business Information Technology Management.

Peter joined Strategy to Revenue in December 2009 as Director of Content, following a distinguished 30-year career, which has been devoted to the global improvement of B2B sales in organisations through the delivery of training and change programmes. Having held senior positions with ICL, DEC, Siebel Systems and ASK Learning, as well as numerous consulting positions for organisations such as DELL, Peter’s experience and understanding of how to maximize the effectiveness of the sales process helps Strategy to Revenue’s clients realise their objectives. Peter holds a BSc in Chemistry from University College London and has studied Cognitive Psychology. In addition, he has a Certificate of Business Administration including Marketing, Organisational Development, Negotiation and Strategic Planning. Peter is the cook on the team, he likes nothing more than cooking for a group of friends, drinking some wine and putting the world to rights when he has some time away from the business.

Martin oversees all creative output from Strategy to Revenue. As the Creative Director, Martin ensures that all output meets the highest standards, remains on message and adds value to the proposition. Martin has worked in numerous sectors bringing his creative talents to some of world’s biggest brands. As Head of Multimedia Services for Saatchi and Saatchi, Martin was instrumental in defining the direction and navigating the digital landscape for this leading edge agency. Martin has worked in sales, radio and the music industry before turning his creative talents to the world of learning. Prior to co-founding Strategy to Revenue, Martin worked for ASK Learning where he was a managing partner. Martin’s spare time is taken up with a passion for music and his family.

Bernie has worked at all levels within sales and marketing organisations, from sales to general management in companies including Computer Sciences Corporation, The Application Group (acquired by ADP) and Siebel Systems (acquired by Oracle). Prior to joining Strategy to Revenue, Bernie was a VP and Managing Partner with Siebel System’s Sales Methodology Experts Group, which acquired On Target Inc. Working with FORTUNE500 and mid-size companies, clients included IBM, AutoDesk, Ericsson, Xerox, Cisco, Computer Sciences Corporation and HP. These global implementations demonstrated that increasing sales effectiveness was the key factor in developing world-class organisations, while positively impacting the customer’s growth strategy. Bernie enjoys a round of golf in his limited spare time.