Strategy to Revenue, and its partner BPM Works delivered an integrated campaign which provided Thomson Reuters with a tailored proposition and messaging as well as marketing and sales support materials. These were aimed specifically at accelerating Thomson Reuters’ sales penetration into Hedge Funds.

In addition, to ensure that the Thomson Reuters’ sales teams were equipped to capitalize on new opportunities, a sales engagement program featuring POWERsessions® was designed to give local sales managers ownership of the delivery of the programme to ensure that sales people understand the opportunity, engage and follow up with specific actions. In just the first quarter, following the setting up of the new Hedge Funds team, more than 10 major sales opportunities have been generated with annual revenue potential of over $2m.